Free Google Ads tools & guides

Benchmark-based estimators and senior-PPC-level diagnostic checklists. Every tool on this page is free and requires no signup — they're what we use ourselves before deciding whether an account needs a full AdsBrain analysis.

Grader

Landing page grader for Google Ads

Paste the page your ads link to and an optional keyword. Get a score out of 100 for headline match, calls to action, form length, mobile setup, trust signals and speed, with the three fixes to make first.

Grade a page →
Calculator

How much are you wasting on Google Ads?

Type in your monthly spend, campaign count and industry. Get a benchmark-based estimate of your monthly waste based on published PPC research — plus the four-category breakdown of where it actually hides.

Open calculator →
Checklist

30-minute Google Ads audit checklist

The exact six-step audit a senior PPC manager runs on every account, with pass/fail thresholds. Search terms, Quality Score, budget pacing, auction insights, ad approval, conversion tracking.

Read checklist →
Diagnostic

Quality Score dropped? Here's what caused it

QS drop from 8 to 5 = CPCs up 20–40% silently. This diagnostic flow maps which of the three QS components broke (Expected CTR / Ad relevance / LP experience), what caused it, and the fix for each.

Open diagnostic →
Example

Sample daily Brain Advisor report

An illustrative example of what AdsBrain emails you every morning — critical items, competitor moves, opportunities, healthy checks. Based on typical €15–25K/mo advertiser patterns.

See sample →

Want this for your own account, automated daily?

First analysis from €49 · daily reports from €99/month · price negotiable · Read-only, we never touch your campaigns · Refundable within 7 days

Order the first analysis →